Google Veo 3.1
Choose Lite, Fast or Quality for a text-to-video or first-frame shot. Compare the tier and resolution before generating.

Pick a tier
For a 720p clip, Lite lists at $0.45, Fast at $0.90 and Quality at $3.75. Compare a rough cut before paying for a final pass.
Direct sound and movement
Write your subject action, camera movement and desired sound in separate sentences. Check the rendered audio before using the clip in an ad.